Articles on business development

Questions to ask yourself before the plan writing begins

The Common Sense Series – By Martin E. Koss

Many business idea are truly sound from the word go, but the facts remain that many elements of the idea must become solidified before approaching a bank or other financial institution for their immediate funding and for on-going support. Your project needs to be put to the test, and your ability to answer questions about it will more than likely tell you more than you had previously been aware. The purpose of this article is to prompt you to delve deeper into your idea and strengthen your belief, confidence and knowledge before proceeding further.
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Use Opinion Research

Use Opinion Research to build strong communication

By Frank Noto

The brand manager was a hunter, sportsman, and self-described “man’s man.” His company’s alcoholic beverage sales were booming. He loved the agency’s macho new pitch for the product, with ads poking non-too-subtle fun at “sissies” who drank competing beverages. Everyone from the CEO on down believed this promotional campaign was the start of something big.

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