Articles about Sales & promotion
Regardless of what you’re trying to sell, you really can’t sell it without “talking” with your prospective buyer. And in attempting to sell anything by mail, the sales letter you send out is when and how you talk to your prospect.
Continue reading “The Selling Secrets of Million Dollar Sales Letters” »
By Peter Nunes d’Agrella
1. You must have effective strategies and act on those strategies in a consistent manner.
By Robert Warren
How well do you know your clients? How well do they know you?
Continue reading “The Six Laws of Authentic Client Relationships” »
Ten power steps for creating your next good customer in 28 days or less
By John Wren MBA.
From Wren’s DARING MIGHTY THINGS — HOW TO START YOUR FIRST BUSINESS.
These ten steps are the fastest, cheapest, most effective way I’ve found to create the first new customer for a new business. It works even better for existing businesses that just want one or more GOOD customers to add to their existing customer base. Since 1980 I have designed and implemented proactive selling systems based on this basic approach with hundreds of my consulting clients, creating thousands of new customers for them.
By Gail Peura
The purpose of any business is to sell its product or service. Without sales, no business can exist for long. And all sales begin with some form of advertising.
A sales letter, whether as a follow-up piece in response to an ad or as part of a direct mail campaign, must not only be seen but read by potential buyers and cause them to react. The copywriter wants the prospect to immediately order the merchandise or service or to contact the company for more information – and to do it NOW. Anything less than this, and the sales letter is a waste of time and money.
Beat out your competition with a persuasive sales pitch
By Robert Warren
Businesspeople sell. At every stage of your marketing, from your print advertising to website copy to boardroom meetings and networking events, the responsibility falls on you to communicate the value of your services, to justify their costs, and to promote your own credibility. Sales requires skill, insight and business sense: if you can’t sell, you won’t survive.
Persuasive selling doesn’t require black magic, outrageous promises or cheap manipulation; it only requires that you understand what your prospect truly wants to know – and how to deliver that information quickly and effectively. Sales is simply communication, refined and focused.
Continue reading “Beat out your competition with a persuasive sales pitch” »