Monthly Archives: November 2013

Legal issues

What’s Wrong With The Trademark System

What’s Wrong With The Trademark System

So you start a business and come up with this great name ‘MyName’ (hypothetical name used for this story). You want to play it by the numbers and you check everywhere if the name is a ‘registered trademark’. You’re in luck and you decide to register the name before anyone else does. Good thinking. For our hypothetical case we’ll assume that the name you came up with consists of two syllables f.e. ‘MyName’. Later in the story, you’ll find out why this is a good example but not a good choice. Even though there are hundreds of thousands of companies with such a name. It’s a popular thing.

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November 26, 2013
Business development / Marketing & PR

Use Opinion Research

Use Opinion Research to build strong communication

By Frank Noto

The brand manager was a hunter, sportsman, and self-described “man’s man.” His company’s alcoholic beverage sales were booming. He loved the agency’s macho new pitch for the product, with ads poking non-too-subtle fun at “sissies” who drank competing beverages. Everyone from the CEO on down believed this promotional campaign was the start of something big.

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November 26, 2013
Sales & promotion

Ten Power Steps

Ten power steps for creating your next good customer in 28 days or less

By John Wren MBA.

From Wren’s DARING MIGHTY THINGS — HOW TO START YOUR FIRST BUSINESS.

These ten steps are the fastest, cheapest, most effective way I’ve found to create the first new customer for a new business. It works even better for existing businesses that just want one or more GOOD customers to add to their existing customer base. Since 1980 I have designed and implemented proactive selling systems based on this basic approach with hundreds of my consulting clients, creating thousands of new customers for them.

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November 13, 2013