sales letters

The Selling Secrets of Million Dollar Sales Letters

Regardless of what you’re trying to sell, you really can’t sell it without “talking” with your prospective buyer. And in attempting to sell anything by mail, the sales letter you send out is when and how you talk to your prospect.

Continue reading “The Selling Secrets of Million Dollar Sales Letters” »

Writing Powerful Sales Letters

By Gail Peura

The purpose of any business is to sell its product or service. Without sales, no business can exist for long. And all sales begin with some form of advertising.

A sales letter, whether as a follow-up piece in response to an ad or as part of a direct mail campaign, must not only be seen but read by potential buyers and cause them to react. The copywriter wants the prospect to immediately order the merchandise or service or to contact the company for more information – and to do it NOW. Anything less than this, and the sales letter is a waste of time and money.

Continue reading “Writing Powerful Sales Letters” »