marketing budget

20 ways to stretch your marketing budget (and increase your sales)

1) Don’t use three sales letters, when one will do Get a ‘boiler plate’ sales letter written, which can then be adapted for potential customers, existing customers and lapsed customers.

2) Use ‘PR friendly’ magazines Some magazines are more receptive to press releases than others. Find out who they are, and target those. More of your press releases will be used, meaning more publicity for your company.

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