Top Ten Tips for Magic Marketing

Top Ten Tips for Magic Marketing

By Philip Chandler, Business Development Consultant

Whether you already run a business or are thinking of starting one, effective marketing is one of the keys to your success. Conversely, failure to pay sufficient attention to the way you present yourself to actual and potential customers is one of the shortest routes to obscurity.

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About SBA Loans

About SBA loans

When you have a great idea but no money to fund your start-up, a loan guaranteed by the U.S. Small Business Administration (SBA) can make the difference between going ahead or not. Since the government is providing the guarantee in case of default, banks and other lenders will make loans they otherwise wouldn’t.

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Why Your Ad Failed

Why your ad failed

By Robert Warren

So you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn’t materialize. You’re upset: you feel that you’ve wasted money and time, and now you’re convinced that advertising doesn’t work.

Advertising does work. Every day. So before you kick away advertising (or websites, or brochures, or any other marketing medium), first consider which of these four basic reasons applies to your effort:

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About Bonds

About Bonds

 

Bondable

This means that the contractor’s capital, character & capacity have been analyzed by a surety underwriter, and that the surety underwriter has determined that the contractor can perform certain types of work within established parameters. Based upon that determination, a surety company who must be listed in the U.S. Treasury Department’s list of acceptable sureties, will issue surety bonds guaranteeing the contractors performance and/or payments within the resolved guidelines.

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