Sales & promotion

Ten Power Steps

Ten power steps for creating your next good customer in 28 days or less

By John Wren MBA.

From Wren’s DARING MIGHTY THINGS — HOW TO START YOUR FIRST BUSINESS.

These ten steps are the fastest, cheapest, most effective way I’ve found to create the first new customer for a new business. It works even better for existing businesses that just want one or more GOOD customers to add to their existing customer base. Since 1980 I have designed and implemented proactive selling systems based on this basic approach with hundreds of my consulting clients, creating thousands of new customers for them.

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November 13, 2013
Sales & promotion

Writing Powerful Sales Letters

Writing Powerful Sales Letters

By Gail Peura

The purpose of any business is to sell its product or service. Without sales, no business can exist for long. And all sales begin with some form of advertising.

A sales letter, whether as a follow-up piece in response to an ad or as part of a direct mail campaign, must not only be seen but read by potential buyers and cause them to react. The copywriter wants the prospect to immediately order the merchandise or service or to contact the company for more information – and to do it NOW. Anything less than this, and the sales letter is a waste of time and money.

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November 1, 2013
Marketing & PR

20 Ways To Stretch Your Marketing Budget

20 ways to stretch your marketing budget (and increase your sales)

1) Don’t use three sales letters, when one will do Get a ‘boiler plate’ sales letter written, which can then be adapted for potential customers, existing customers and lapsed customers.

2) Use ‘PR friendly’ magazines Some magazines are more receptive to press releases than others. Find out who they are, and target those. More of your press releases will be used, meaning more publicity for your company.

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November 1, 2013