Marketing & PR

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Marketing & PR

Why Your Ad Failed

Why your ad failed

By Robert Warren

So you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn’t materialize. You’re upset: you feel that you’ve wasted money and time, and now you’re convinced that advertising doesn’t work.

Advertising does work. Every day. So before you kick away advertising (or websites, or brochures, or any other marketing medium), first consider which of these four basic reasons applies to your effort:

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October 20, 2013
Marketing & PR

Public Relations Tips for Small Businesses

Corbett Associates, Inc., a Long Island-based public relations firm, offers these updated tips to businesses that need to promote their product or services. Members of our firm have more than 30 years experience in PR and these are some of the recommendations that we give to our clients and techniques we practice ourselves.

Let your community know who you are and what you do

Many people walk past stores and offices and never think about going in or why they should. Send out a periodic press release about your firm, new employees, new clients or products. These release can be sent to Daily and Weekly Newspapers and business periodicals and newsletters.

Participate in your community

Join a local club or service organization. This will give you an opportunity to network and join in on community service projects. This can help to help get both your name and your businesses name in the local papers.

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October 19, 2013