Articles about Marketing & PR
Do you visit trade shows or does your business participate in them? See the infographic about the marketing power of trade shows to visualize how important these shows are.
Continue reading “The Marketing Power Of Tradeshows” »
By Peter Nunes d’Agrella
1. You must have effective strategies and act on those strategies in a consistent manner.
Use Opinion Research to build strong communication
By Frank Noto
The brand manager was a hunter, sportsman, and self-described “man’s man.” His company’s alcoholic beverage sales were booming. He loved the agency’s macho new pitch for the product, with ads poking non-too-subtle fun at “sissies” who drank competing beverages. Everyone from the CEO on down believed this promotional campaign was the start of something big.
This section of your business plan will need to present convincing evidence that your business is likely to meet with success in the market place. This section will detail the market as you see it for your business, using numbers derived from the research you have done in developing your business idea.
If you’re doing sales forecasts you can estimate the sales for several market areas (market segmentation). You’ll need to assess:
1) Don’t use three sales letters, when one will do Get a ‘boiler plate’ sales letter written, which can then be adapted for potential customers, existing customers and lapsed customers.
2) Use ‘PR friendly’ magazines Some magazines are more receptive to press releases than others. Find out who they are, and target those. More of your press releases will be used, meaning more publicity for your company.
Continue reading “20 Ways To Stretch Your Marketing Budget” »
By Philip Chandler, Business Development Consultant
Whether you already run a business or are thinking of starting one, effective marketing is one of the keys to your success. Conversely, failure to pay sufficient attention to the way you present yourself to actual and potential customers is one of the shortest routes to obscurity.