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By James Scott - 2010-02-13
Ok, you’ve decided to go after investment capital but you’re not sure where to start. Here are the basics that you should pay close attention to before putting your company in front of investors.
Contributed by JD at 6:46 am under Business development.
By Janet Blackwell - 2010-02-20
An online press release defies the traditional concept of a press release. Your web site is on view 24/7 and you want visitors to find it. An online press release helps your web site get found on the Internet. It doesn’t even matter if the media finds it because a search engine will.
Contributed by JD at 6:33 am under Marketing & PR.
The patent law specifies the subject matter for which a patent may be obtained and the conditions for patentability. The law establishes the United States Patent and Trademark Office to administer the law relating to the granting of patents and contains various other provisions relating to patents.
Contributed by JD at 6:41 pm under Legal issues.
To register a trademark with the U.S. Patent and Trademark Office (USPTO), the registrant must be using it in commerce already. The trademark must be used for a product or service that crosses state, national or territorial lines, or affects commerce crossing such lines. Even if the owner of the mark files an intent-to-use (ITU) trademark application, the trademark will not be registered until it is used in commerce.
Contributed by JD at 6:24 pm under Legal issues.
20 ways to stretch your marketing budget (and increase your sales)
1) Don’t use three sales letters, when one will do
Get a ‘boiler plate’ sales letter written, which can then be adapted for potential customers, existing customers and lapsed customers.
2) Use ‘PR friendly’ magazines
Some magazines are more receptive to press releases than others. Find out who they are, and target those. More of your press releases will be used, meaning more publicity for your company.
Contributed by JD at 7:27 am under Marketing & PR.
The solvency of a business
By Peter Nunes d’Agrella
The solvency of the company indicates that the company can fulfill its obligations on the longer term. By calculating the ratios between total assets and total liabilities and between the proprietary and foreign capital a clear picture can be formed of the relative proportions.
Contributed by JD at 1:38 pm under Business economy.
Contributed by JD at 7:41 am under Legal issues, Tax matters.
Improve results
by Peter Nunes d’Agrella
This must always be a main goal and can be realized with the following activities:
Contributed by JD at 3:10 pm under Business development.
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