Contributed by JD at 7:36 am under Marketing & PR, Sales & promotion.   Comments off.

By Philip Chandler, Business Development Consultant

Whether you already run a business or are thinking of starting one, effective marketing is one of the keys to your success. Conversely, failure to pay sufficient attention to the way you present yourself to actual and potential customers is one of the shortest routes to obscurity.

More…

Contributed by JD at 3:57 pm under Marketing & PR.   Comments (0)

Ten power steps for creating your next good customer in 28 days or less

By John Wren MBA.
From Wren’s DARING MIGHTY THINGS — HOW TO START YOUR FIRST BUSINESS.

These ten steps are the fastest, cheapest, most effective way I’ve found to create the first new customer for a new business. It works even better for existing businesses that just want one or more GOOD customers to add to their existing customer base. Since 1980 I have designed and implemented proactive selling systems based on this basic approach with hundreds of my consulting clients, creating thousands of new customers for them.

More…

Contributed by JD at 4:02 pm under Marketing & PR, Sales & promotion.   Comments (0)

Covering promotions, stunts and events

BOUNCE BACKS AND OTHER COUPON OPTIONS

Coupon deals are everywhere. A place where I get my oil changed gives me a coupon good for a dollar discount on the next oil change plus a discount on their carwash next door. This is a bounce back. Many marketers don’t like this type of promotion. They feel it’s discounting their regular customers who would probably pay full price anyway. If possible, offer the coupon discounts to those whose business you would not have otherwise.

More…

Contributed by JD at 3:54 pm under Marketing & PR.   Comments (0)

Use Opinion Research to build strong communication

By Frank Noto

The brand manager was a hunter, sportsman, and self-described “man’s man.” His company’s alcoholic beverage sales were booming. He loved the agency’s macho new pitch for the product, with ads poking non-too-subtle fun at “sissies” who drank competing beverages. Everyone from the CEO on down believed this promotional campaign was the start of something big.

More…

Contributed by JD at 5:12 pm under Marketing & PR.   Comments (0)

More than anything else, the key to success in business depends on how and where you advertise. You must advertise or forever remain unknown. If you have “the better mousetrap,” you have to let the people know about it, or your ideas and efforts will come to nothing.

More…

Contributed by JD at 10:22 am under Marketing & PR, Sales & promotion.   Comments (0)

Contributed by JD at 9:19 am under Marketing & PR.   Enter password to view comments.

Contributed by JD at 9:13 am under Business development, Marketing & PR.   Enter password to view comments.

  20 ways to stretch your marketing budget (and increase your sales)

1) Don’t use three sales letters, when one will do
Get a ‘boiler plate’ sales letter written, which can then be adapted for potential customers, existing customers and lapsed customers.

2) Use ‘PR friendly’ magazines
Some magazines are more receptive to press releases than others. Find out who they are, and target those. More of your press releases will be used, meaning more publicity for your company.

More…

Contributed by JD at 7:27 am under Marketing & PR.   Comments (0)

 Why your ad failed

By Robert Warren

So you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn’t materialize. You’re upset: you feel that you’ve wasted money and time, and now you’re convinced that advertising doesn’t work.

Advertising does work. Every day. So before you kick away advertising (or websites, or brochures, or any other marketing medium), first consider which of these four basic reasons applies to your effort:

More…

Contributed by JD at 1:50 pm under Marketing & PR.   Comments (0)