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20 ways to stretch your marketing budget

marketing budget  20 ways to stretch your marketing budget (and increase your sales)

1) Don’t use three sales letters, when one will do
Get a ‘boiler plate’ sales letter written, which can then be adapted for potential customers, existing customers and lapsed customers.

2) Use ‘PR friendly’ magazines
Some magazines are more receptive to press releases than others. Find out who they are, and target those. More of your press releases will be used, meaning more publicity for your company.

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Loan security agreements

These are the most common loan security agreements: 

Chattel mortgage

A mortgage on specific assets other than land and buildings. A lien charge against the title is registered with the County or State.

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Why your ad failed

Why ads fail Why your ad failed

By Robert Warren

So you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn’t materialize. You’re upset: you feel that you’ve wasted money and time, and now you’re convinced that advertising doesn’t work.

Advertising does work. Every day. So before you kick away advertising (or websites, or brochures, or any other marketing medium), first consider which of these four basic reasons applies to your effort:

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The solvency of a business

Business solvency  The solvency of a business

By Peter Nunes d’Agrella

The solvency of the company indicates that the company can fulfill its obligations on the longer term. By calculating the ratios between total assets and total liabilities and between the proprietary and foreign capital a clear picture can be formed of the relative proportions.

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Hotel services to consider Registered PlanMagic software users only

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Bonds Registered PlanMagic software users only

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US Federal Courts

News item  US Federal Courts

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Improve results

Improve business results  Improve results

by Peter Nunes d’Agrella

This must always be a main goal and can be realized with the following activities:

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The Family and Medical Leave Act

FMLA  The Family and Medical Leave Act

The Family and Medical Leave Act (FMLA) requires employers to give an employee up to 12 weeks off per year to care for a seriously ill family member, recuperate from a serious illness or take care of a newly born or adopted child. Employees have the right to be reinstated when they return from leave but FMLA leave is unpaid leave and that may cause serious financial difficulties.

An employee is entitled to FMLA leave if:

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Going Public - IPO (Initial Public Offering)

IPO  Going Public - IPO (Initial Public Offering)

by Peter Nunes d’Agrella

Public markets used to be available only to larger companies with a long history of profitability. Nowadays a variety of companies with varying degrees of profitability and revenue growth may be candidates for public financing depending mainly on future prospects. Access to capital growth through public markets offers greater access to capital, but many promising small companies cannot obtain funding because they are private. Without funding though, they can’t hope to grow to the size and scale that would allow them to go public. Because of this hopeless cycle, many will turn to venture capitalists, angel investors, bank loans or SBA secured loans for that initial cash injection. And then the road to going public may be opened.

If the company has never sold stock before it is known as an Initial Public Offering (IPO). A company can only have one Initial Public Offering (IPO). If the corporation has sold stock before, it is known as a Primary Offering. A company can have many Primary Offerings. When a company needs to raise capital, they issue debt securities (bonds) or by selling stock (equity).

There are in general three ways to go public:

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