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	<title>PlanMagic Business Blog</title>
	<link>http://biz.planmagic.com</link>
	<description>Business articles and news feeds</description>
	<lastBuildDate>Sun, 12 Jul 2009 12:51:24 +0000</lastBuildDate>
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		<title>How to patent something</title>
		<description><![CDATA[The patent law specifies the subject matter for which a patent may be obtained and the conditions for patentability. The law establishes the United States Patent and Trademark Office to administer the law relating to the granting of patents and contains various other provisions relating to patents.

A patent for an invention is the grant of [...]]]></description>
		<link>http://biz.planmagic.com/2009/06/10/how-to-patent-something/</link>
			</item>
	<item>
		<title>How to register a trademark in the USA</title>
		<description><![CDATA[To register a trademark with the U.S. Patent and Trademark Office (USPTO), the registrant must be using it in commerce already. The trademark must be used for a product or service that crosses state, national or territorial lines, or affects commerce crossing such lines. Even if the owner of the mark files an intent-to-use (ITU) [...]]]></description>
		<link>http://biz.planmagic.com/2009/06/10/how-to-register-a-trademark-in-the-usa/</link>
			</item>
	<item>
		<title>20 ways to stretch your marketing budget</title>
		<description><![CDATA[  20 ways to stretch your marketing budget (and increase your sales)
1) Don&#8217;t use three sales letters, when one will do
Get a &#8216;boiler plate&#8217; sales letter written, which can then be adapted for potential customers, existing customers and lapsed customers.
2) Use &#8216;PR friendly&#8217; magazines
Some magazines are more receptive to press releases than others. Find out [...]]]></description>
		<link>http://biz.planmagic.com/2009/03/22/20-ways-to-stretch-your-marketing-budget/</link>
			</item>
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		<title>The solvency of a business</title>
		<description><![CDATA[  The solvency of a business
By Peter Nunes d&#8217;Agrella
The solvency of the company indicates that the company can fulfill its obligations on the longer term. By calculating the ratios between total assets and total liabilities and between the proprietary and foreign capital a clear picture can be formed of the relative proportions.

Remember the following facts:
a) [...]]]></description>
		<link>http://biz.planmagic.com/2009/03/20/the-solvency-of-a-business/</link>
			</item>
	<item>
		<title>What is an offshore trust?&#160;</title>
		<description><![CDATA[There is no excerpt because this is a protected article.]]></description>
		<link>http://biz.planmagic.com/2009/01/24/offshore-trust/</link>
			</item>
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		<title>Investor criteria&#160;</title>
		<description><![CDATA[There is no excerpt because this is a protected article.]]></description>
		<link>http://biz.planmagic.com/2009/01/09/investor-criteria/</link>
			</item>
	<item>
		<title>Improve results</title>
		<description><![CDATA[  Improve results
by Peter Nunes d&#8217;Agrella
This must always be a main goal and can be realized with the following activities:

a) More sales, by 

more sales volume
price increase or decrease
product development
intensive promotions
motivated and enthusiastic (sales) staff

b) Less cost, by 

careful planning
more competitive purchasing
lower stock
lower working capital
lower debtors total
less bank overdraft
avoiding unnecessary expenditures or investments
less personnel
smaller offices

An [...]]]></description>
		<link>http://biz.planmagic.com/2008/12/18/improve-results/</link>
			</item>
	<item>
		<title>How to write a business plan</title>
		<description><![CDATA[                                                       [...]]]></description>
		<link>http://biz.planmagic.com/2008/10/15/how-to-write-a-business-plan/</link>
			</item>
	<item>
		<title>The importance of GOOD waiting staff</title>
		<description><![CDATA[  The importance of GOOD waiting staff
The reasons restaurants lose customers are:

1. customer moves away or dies - 4%
2. bad mouth-to-mouth reputation - 5%
3. competitive offers - 10%
4. product dissatisfaction - 16%
5. unfriendly or slow service - 65%
As you can see from the above numbers, the most important things for a restaurant are a satisfactory [...]]]></description>
		<link>http://biz.planmagic.com/2008/10/02/good-waiting-staff/</link>
			</item>
	<item>
		<title>Going Public - IPO (Initial Public Offering)</title>
		<description><![CDATA[  Going Public - IPO (Initial Public Offering)
by Peter Nunes d&#8217;Agrella
Public markets used to be available only to larger companies with a long history of profitability. Nowadays a variety of companies with varying degrees of profitability and revenue growth may be candidates for public financing depending mainly on future prospects. Access to capital growth through [...]]]></description>
		<link>http://biz.planmagic.com/2008/08/19/going-public-ipo-initial-public-offering/</link>
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