20 ways to stretch your marketing budget (and increase your sales)

1) Don’t use three sales letters, when one will do
Get a ‘boiler plate’ sales letter written, which can then be adapted for potential customers, existing customers and lapsed customers.

2) Use ‘PR friendly’ magazines
Some magazines are more receptive to press releases than others. Find out who they are, and target those. More of your press releases will be used, meaning more publicity for your company.

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Contributed by JD at 7:27 am under Marketing & PR.  

  The solvency of a business

By Peter Nunes d’Agrella

The solvency of the company indicates that the company can fulfill its obligations on the longer term. By calculating the ratios between total assets and total liabilities and between the proprietary and foreign capital a clear picture can be formed of the relative proportions.

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Contributed by JD at 1:38 pm under Business economy.