|
By Arthur A. Hawkins II
1) Procrastination & Excuses
If you don’t start you can’t finish. Reach your goals & objectives by continually working toward them. Don’t put things off! Never make things more than they are. Do not wait until the last minute (also see #8). ACT!
Contributed by JD at 7:11 am under Management.
Comments (0)
Basic dinner to formal dinner
by Annaliese Whipple
For breakfast or lunch
Start with a dinner plate, soup or cereal bowl (always optional), bread & butter plate (for toast, bagels, etc.), and a cup & saucer for coffee or tea. For the flatware, use a 3-piece place setting: dinner fork, dinner knife and teaspoon. The napkin should be placed on the left side of the fork. Complete each place setting with either a juice or beverage glass.
Contributed by JD at 7:07 am under Hospitality business.
Comments (0)
An annuity is a contract between you and an insurance company designed to provide a retirement income. In exchange for a current premium, your insurer agrees to pay you a future stream of income. Annuities are very flexible. You can pay your premium all at once or pay it over time. You can specify when you would like to begin receiving the income from your annuity. You can start immediately or you can let your annuity accumulate. More…
Contributed by JD at 7:02 am under Business economy.
Comments (1)
Ten power steps for creating your next good customer in 28 days or less
By John Wren MBA.
From Wren’s DARING MIGHTY THINGS — HOW TO START YOUR FIRST BUSINESS.
These ten steps are the fastest, cheapest, most effective way I’ve found to create the first new customer for a new business. It works even better for existing businesses that just want one or more GOOD customers to add to their existing customer base. Since 1980 I have designed and implemented proactive selling systems based on this basic approach with hundreds of my consulting clients, creating thousands of new customers for them.
Contributed by JD at 4:02 pm under Marketing & PR, Sales & promotion.
Comments (0)
Regardless of what you’re trying to sell, you really can’t sell it without “talking” with your prospective buyer. And in attempting to sell anything by mail, the sales letter you send out is when and how you talk to your prospect.
Contributed by JD at 3:58 pm under Sales & promotion.
Comments (0)
By Gail Peura
The purpose of any business is to sell its product or service. Without sales, no business can exist for long. And all sales begin with some form of advertising.
A sales letter, whether as a follow-up piece in response to an ad or as part of a direct mail campaign, must not only be seen but read by potential buyers and cause them to react. The copywriter wants the prospect to immediately order the merchandise or service or to contact the company for more information - and to do it NOW. Anything less than this, and the sales letter is a waste of time and money.
Contributed by JD at 3:56 pm under Sales & promotion.
Comments (0)
Covering promotions, stunts and events
BOUNCE BACKS AND OTHER COUPON OPTIONS
Coupon deals are everywhere. A place where I get my oil changed gives me a coupon good for a dollar discount on the next oil change plus a discount on their carwash next door. This is a bounce back. Many marketers don’t like this type of promotion. They feel it’s discounting their regular customers who would probably pay full price anyway. If possible, offer the coupon discounts to those whose business you would not have otherwise.
Contributed by JD at 3:54 pm under Marketing & PR.
Comments (0)
Use Opinion Research to build strong communication
By Frank Noto
The brand manager was a hunter, sportsman, and self-described “man’s man.” His company’s alcoholic beverage sales were booming. He loved the agency’s macho new pitch for the product, with ads poking non-too-subtle fun at “sissies” who drank competing beverages. Everyone from the CEO on down believed this promotional campaign was the start of something big.
Contributed by JD at 5:12 pm under Marketing & PR.
Comments (0)
        |
 |
