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More than anything else, the key to success in business depends on how and where you advertise. You must advertise or forever remain unknown. If you have “the better mousetrap,” you have to let the people know about it, or your ideas and efforts will come to nothing.
Contributed by JD at 10:22 am under Marketing & PR, Sales & promotion.
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Contributed by JD at 9:19 am under Marketing & PR.
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Contributed by JD at 9:13 am under Business development, Marketing & PR.
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Contributed by JD at 9:06 am under Business financing.
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US Tax Forms Instructions
To read the IRS forms or publications you need to have or download Acrobat Reader (PDF file format). If you wish more information on tax matters go to the IRS Web site.
Contributed by JD at 8:16 am under Tax matters.
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Contributed by JD at 8:01 am under Business financing, Business general.
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The importance of GOOD waiting staff
The reasons restaurants lose customers are:
Contributed by JD at 7:54 am under Hospitality business.
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About SBA loans
When you have a great idea but no money to fund your start-up, a loan guaranteed by the U.S. Small Business Administration (SBA) can make the difference between going ahead or not. Since the government is providing the guarantee in case of default, banks and other lenders will make loans they otherwise wouldn’t.
Contributed by JD at 7:50 am under Business financing.
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Contributed by JD at 7:41 am under Legal issues, Tax matters.
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20 ways to stretch your marketing budget (and increase your sales)
1) Don’t use three sales letters, when one will do
Get a ‘boiler plate’ sales letter written, which can then be adapted for potential customers, existing customers and lapsed customers.
2) Use ‘PR friendly’ magazines
Some magazines are more receptive to press releases than others. Find out who they are, and target those. More of your press releases will be used, meaning more publicity for your company.
Contributed by JD at 7:27 am under Marketing & PR.
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