Beat out your competition with a persuasive sales pitch

By Robert Warren

Businesspeople sell. At every stage of your marketing, from your print advertising to website copy to boardroom meetings and networking events, the responsibility falls on you to communicate the value of your services, to justify their costs, and to promote your own credibility. Sales requires skill, insight and business sense: if you can’t sell, you won’t survive.

Persuasive selling doesn’t require black magic, outrageous promises or cheap manipulation; it only requires that you understand what your prospect truly wants to know - and how to deliver that information quickly and effectively. Sales is simply communication, refined and focused.

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Contributed by JD at 6:43 am under Sales & promotion.   Comments (0)

Corbett Associates, Inc., a Long Island-based public relations firm, offers these updated tips to businesses that need to promote their product or services. Members of our firm have more than 30 years experience in PR and these are some of the recommendations that we give to our clients and techniques we practice ourselves.

Let your community know who you are and what you do

Many people walk past stores and offices and never think about going in or why they should. Send out a periodic press release about your firm, new employees, new clients or products. These release can be sent to Daily and Weekly Newspapers and business periodicals and newsletters.

Participate in your community

Join a local club or service organization. This will give you an opportunity to network and join in on community service projects. This can help to help get both your name and your businesses name in the local papers.

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Contributed by JD at 5:56 pm under Marketing & PR.   Comments (0)

Big advantage of equity financing is that it doesn’t have to be paid back. It is an investment, and the investors get a piece of your company and expect their payback to come when the company is sold or goes public.

How can owners of smaller companies obtain equity financing? First and foremost, they need to be able to make a convincing case (preferably via a business plan) that the company will grow significantly over the coming few years.

Three important sources of equity financing:

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Contributed by JD at 2:06 pm under Business financing.   Comments (0)

» Kendall College Hotel Management - A course is for those seeking a career as executive chef or food & beverage director.
» Taylor & Francis business journals

Contributed by JD at 10:53 am under Business education.   Comments (0)

In general the things you can do are:

» Increase the number of customers
» Increase the sales per customer
» Increase the frequency of purchase
» Increase the number of products/services

Contributed by JD at 4:57 am under Business development.   Comments (0)

3 Steps to growing your business
by Robert Imbriale, Business Coach

One of the most common questions people ask me as a consultant is, “How do I grow my business?” It’s a question that every business owner wants answered, preferably with ways that don’t cost them a small fortune. My response to them is simple. There are really only three ways to grow any business.

First, you go out and find new customers. Second, you increase the unit of purchase, and third, you increase the frequency of purchase. These are the only three ways I know of to grow any business. Let’s take a closer look at what each one really means.

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Contributed by JD at 4:55 am under Business development.   Comments (0)

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The PlanMagic Blog Team

Contributed by JD at 5:28 pm under Uncategorized.   Comments (0)